Category: social listening

social listening

Learn about Social Listening tips and tricks and how to get your brand management up to speed with current trends. Learn about social listening best practices to get your brand more visible to the right audience.

What is Social listening? Do you need it?

What is Social listening?

 

Social listening is the process of monitoring online digital conversations from social media channels to understand what your customers are saying about you and your brand, It is also a good way of getting a feel of the industry voice online.

Digital Marketing teams use social listening for community management, brand management, a main usecase is identifying the customer pain points and giving the brand to respond directly to consumers. Brands are able to answer questions, complaints, and comments.

It is also used to check on competition and how they implement their social media strategy.

 

Why is social listening important?

It is important because it gives you a window to directly communicate with your customers. You are able to evaluate the statement and decide how to answer appropriately while building brand confidence. The approach can be direct or via influencer, it will all depend on your intended outreach.

 

Where to Listen?

The bulk of the conversation happens on Facebook, Twitter and Instagram. Google+ was a good source but is going to shutdown soon.

 

Do you need to Listen?

Playing an active role definitely helps brand reputation, doing catch-up if someone tries to stain your brand is harder to do, at times they have already a strategy in place to make sure they accomplish their trolling. Nipping it in the bud will definitely help in damage control and stop it from growing into something uncontrollable.

 

Want to try our Social Listening Tool?

For some cases we offer a free trial, How does i work? head on to Listen.PH website and fillup the form. We will contact you and help you out setting up your social listening project.

 

How to setup you social listening Tool.

Top 10 Instagram Influencers Jan 2019

Starting the year on a Instagram high! We present the top 10 Instagram Influencers for Jan 2019.

top 10 instagram influencers

Here are the top 10 Instagram Influencers for Jan 2019

Top 10 Instagram Influencers

Rank Title Platform Subscribers Totals Subscribers Gains Uploads Totals
1 Bretman (Da Baddest) Rock instagram 11 507 851 +74 348 6
2 Anne Curtis instagram 10 818 020 +31 644 8
3 Liza Soberano instagram 9 140 849 +45 106 3
4 Pia Wurtzbach instagram 7 704 855 +26 408 3
5 Kathryn Bernardo instagram 7 534 111 +39 445 1
6 JoseMarieViceral / Vice Ganda instagram 7 514 240 +17 812 7
7 Sandara Park instagram 7 257 324 +9 669 7
8 Julia Barretto instagram 6 473 595 +39 308 4
9 Marian Rivera Gracia Dantes instagram 6 150 642 +13 030 0
10 Alex Gonzaga instagram 6 121 998 +39 797 8
 

Top 10 Instagram Fastest Growing

       
           
Rank Title Platform Subscribers Totals Subscribers Gains Uploads Totals
1 Catriona Gray instagram 4 522 421 +682 365 2
2 Niana instagram 5 714 058 +387 983 5
3 Anne Curtis instagram 10 796 451 +264 822 8
4 Liza Soberano instagram 9 108 753 +262 203 3
5 Alex Gonzaga instagram 6 093 948 +229 052 8
6 Julia Barretto instagram 6 441 664 +216 211 4
7 Kathryn Bernardo instagram 7 506 931 +212 627 1
8 Ranz Kyle instagram 2 960 165 +203 783 8
9 Angel Locsin instagram 4 707 959 +201 743 9
10 Yassi Pressman instagram 5 439 181 +196 187 17

 

Stats powered by Listen.PH

How to Set-up your social listening tool

There are dozen of social listening tools but you need to find something that will work for you. Before we launched our own tool, we have been playing with several tools and have come up with our social media basic requirements to become effective marketers.

Basically these are the thing you will need from a basic Social Listening tool to become effective.

  1. The Social Listening Tool should have a general keyword search which can deliver real time social insights. It should be able to non-stop monitor your monitored keywords.
  2. The Listening tool should be able to provide timely reports and analytics with specific filters by source, sentiment, language, country, author, tag, title, snippet, time, date, url, emoticon,and more.
  3. The Listening Tool should be able to provide a dashboard to show or display live updates on monitored keywords that should show sentiment, frequency and volume of monitored keywords.
  4. The Tool should be robust enough to listen to the major sources of noise, Twitter, Facebook, Google+, Youtube, Reddit, New Sites, Blogs, and the general Web.
  5. The Social Listening Tool should be able monitor Brand reputation for your own brand and even your competitor’s.
  6. The Tools should be able to monitor and explore personal reputation and give timely alerts.
  7. The Listening Tool should be able to help monitor and protect Local Business Reputation best for hotels, restaurants, clinics, dealers and general business types that get online reviews.
  8. Boolean Search is a must to make search queries more flexible to find the most relevant search results. Think of it as refining generic search results adding more detail and filters to get what you want.
  9. Social selling is possible and generation of leads is critical to any business growth. Monitor and listen to what people are looking for, discover products and niches that may help you solve a problem and grow your business at the same time.
  10. Social Customer care starts the moment you listen to your customers online, engaging and changing that negative sentiment into a positive one and gaining a long term brand loyal customer is the goal of any business.
  11. Social Mentions are keywords or phrases and possibly even sentences. Protect your IP or your brand from copyright theft.
  12. You should be able to generate the top list of your Influencers with reach and ranking to find the valuable influencers that matter to your brand.
  13. Keyword cloud should be generated to find out what people are generally talking about when they talk about a specific topic. Find the words that describe your keyword and give it value.

How many keywords is enough for social listening?

It is always best to get as many keywords to your account. There are several variations that can be done with setting your campaign alerts.

Here is possible list that you can prioritize for keyword usage.

  1. Brand Name
  2. Brand Owners Name or Key Officers (CEO, CTO, COO, President, Managing Director etc)
  3. Brand URL – monitor mentions or discover sites linking to your website or mentions that maybe converted to link backs to your site that can help boost SEO.
  4.  Brand Social Media Accounts (Facebook, Twitter, Youtube, Instagram, etc) Pays to be consitent with your name over social media so it will be easier to find.
  5. Branded Hashtags (Owned and Competitors)
  6. Brand Name + Adjective  (BrandX “Sale”, BrandY “Promos”, BrandZ “sucks”)

The list of possible combinations are endless, choose one that suits you needs, the benefit of doing keyword refinement with your search and set-up is that it will save you time and energy when news about you goes viral or volume spike up.

Here is a sample we did about listening to “what were people craving for” taken last december 2018 for the last 90 days.

listening tool

 

Social Listening – What is it about?

Social Listening – What is it about?

social listening

What is Social Listening?

Social listening is the process of tracking online conversations, it is used to discover sentiment of the statement on social media. To discover a positive or negative sentiment that may affect your brand. Social listening is used to enhance your online marketing and digital efforts to grow your brand reputation.

What is a social media listening tool?

A social media listening tool discovers what is said about you or your brand across the different social media channels. It discovers your brands reputation and what is said about it online.

What does Listen.PH Do?

Listen.PH monitors and analyzes conversations across social media, centered around specific keywords, phrases, or brands. Monitor Brand Mentions and the sentiment and conversation around it. We can track conversations in local dialects or international languages as long as your brand is mentioned.

Listen.PH helps you own your voice about you and your brand.

If you don’t control your online voice, someone would gladly do it for you and sadly it will always be at your expense. Don’t wait till an issue comes up, it is better to control your voice, your story, before it spreads out of control.

Influence is the new currency.

Influence is the new currency and it pays to protect that brand image online from trolls, bashers and haters. Stop them in their tracks and limit the damage that can be caused by a negative review, comment or hate speech. Be Proactive in protecting your reputation and not reactive.

SEO is not enough, you need validation from a social listening tool to discover real conversations and not just keywords.